The kerning was definitely wrong which severely destroyed any value this brand enjoyed.
Anyway, La Mer is suppose to mean "The Sea" in French,
as used by Nemo's "Beyond the Sea" and Lost.
which brings us to this amazing discovery I found today.
I did a search, and found "google book search" to try.
I clicked on it, and there was this scanned image of an old
french dictionary with the relevant text highlighted! Amazing!
not so lame after all!
yk.
