Not many companies can afford super long advertisements nowadays. Its costs alot for airtime. Plus you really need compelling content to keep the audience interested.
This 2 minute advertisement from Nike which I saw prior to a movie which I think is great:
This 4 and a half minute advertisement from Microsoft, which was just launched, and is #2 in a series of ten, which I think is utter crap:
One makes you want to watch more to see how more interesting the ad can become (and it does!) while the other just makes you want to watch more to see how bad it can become (and that it does too.) One inspires and makes you worship the brand, while the other just makes you go "... meh?" One is young and exciting while the other is old, drab, out-of-touch and really patronising ("Traffic jam in my garage" - ouch!) One makes full use of the celebrities featured, while the other abuses the has-beens of celebrities. One is tight, well structured and coherent, while the other is rambling, confusing and irritating.
Surely with all the money in the world, they could have done better?
yk.
